2017年,随着世界政治、经济的不确定因素增加,中国经济增长面临下行压力。中国企业在“走出去”还存在一些突出的问题。国家有关部门积极应对,非理性对外传媒投资得到了有效的遏制。本章对2017年中国企业海外传媒投资情况和在海外面临的问题进行了分析,并提出了相应的对策建议。
<<China's economy faced downward pressure as political and economic uncertainties increased in 2017. And there were some outstanding problems faced by Chinese enterprises in “going global”. Luckily enough,the government responded timely to curb irrational investment. This report analyzes overseas media investment made by Chinese enterprises and the problems they have encountered in 2017,based on which some possible solutions are then suggested.
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