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    中国传媒产业并购报告

    摘要

    2017年中国传媒业并购市场活跃度下降,较2016年已大潮回落,市场进入新的整合、变革阶段。具体来说,2017年中国影视并购遇冷,互联网传媒并购持续降温,传统媒体深化外延式并购,由此形成了2017年中国传媒产业并购的四大特点:一是行业政策监管趋严,传媒类资产并购重组受挫;二是传媒与互联网融合持续深化,新兴细分行业重塑新格局;三是游戏与电影市场仍处成长期,行业龙头强者恒强;四是严监管成新常态,明星资本逐渐退出舞台;目前,文娱行业已获得“十三五”规划支柱产业的定调,且在2017年出台了相关的支持政策,传媒资本并购市场有望在未来整体回暖。

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    关键词: 并购监管传媒业

    Abstract

    The market activity of China's media industry mergers and acquisitions decreased in 2017 compared with that of 2016. The market has entered a new phase of consolidation and transformation. Specifically,mergers and acquisitions in Chinese movies and television and the Internet media dropped in 2017. The traditional media continue promoting the epitaxial merger and acquisition. Thus,Chinese media industry mergers and acquisitions in 2017 presented four characteristics:First,the related policy has been tightened with less media mergers and acquisitions; Second,the combination of media and the Internet continued to deepen,and new segments in this industry are reshaping the new pattern.; Third,the game and film markets are still in a period of growth and the industry leaders are always strong. Fourth,strict supervision has become a new normal and Star Capital has gradually withdrawn from the arena. At present,the entertainment industry has obtained the pillars of the “13th Five-Year Plan” and has received relevant supportive policies in 2017. The media market is expected to pick up in the future.

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    作者简介
    向志强:向志强,湖南大学新闻传播与影视艺术学院副院长、教授
    许聪:许聪,湖南大学新闻传播与影视艺术学院
    吴楠:吴楠,湖南大学新闻传播与影视艺术学院
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