This article explores the development，characteristics and future trends of network media in 2017 through the general overview，data analysis and case analysis of network media investment and financing situation. So this article can not only provide intellectual support for network media investment to solve difficult problems，sort out strategies and select paths，but also provide new ideas，new method and new achievements for the transformation and innovation of the culture media industry. In addition，it can explore the overall scale，the focus and trend of the network media in the coming year from the deep level，and provide suggestions and reference for the future investment and financing of the network media.

Over the past year，online media investment presented the following characteristics：round A investment increased； the total investment decreased，but the amount of investment increased； the “content” and “intelligence” in news and information were still hot spots for investment； “live” and “short video” were still popular； “VR” became a new field for investment growth； small programs could obtain investment； investment “polarization” phenomenon in investment was obvious. This paper predicts the investment trends and risks of internet media in 2018.