In 2016，the characteristics of publishing industries in China development are the following：the total scale of the publishing industry increased，and the direction for the development of the industrial structure was clear； product structure was further optimized，digital publishing developed rapidly； the growth rate of foreign copyright export was accelerated，and the proportion of digital publication export in publication export was further increased； the scale of listed publishing media companies continued to expand，which maintained a good development trend. In the future，there will be numerous investment opportunities in the fields of original content，online education，thematic children's books，book listening business，physical bookstores，publishing industry bases and so on.