本文采用大数据技术辅助网络挖掘及内容分析法,分析海峡两岸暨香港、澳门对公共自行车的相关报道,运用博易DiVoMiner®数据挖掘平台分析并对比各地媒体公共自行车服务的关注焦点和治理问题,以了解公共自行在运用过程中涉及的公共服务与管理问题。研究发现,整体报道量趋势显示,公共自行车/共享单车现象成为热门议题,尤其是在中国大陆地区;当前大陆地区以摩拜、OFO等民企投资为主导,台湾地区发展以YouBike为代表的政府主导委托经营路线;其优势理念方面,大陆重视便利,台湾关心环保/绿色出行;自行车管理/维护问题是最大治理难点,制定管理规范政策是呼声最高的改善措施。本研究力图为公共服务中的公共交通服务提供可操作性策略,为公共服务在政府治理及提升公信力方面提供科学参考依据。
<<In this paper,we adopted the big-data-aided content analysis approach and Boyi DiVoMiner ® platform for analyzing the reports of public bicycle in the four places(Mainland China,Hong Kong,Macau,Taiwan)across straits. This paper tried to explore and compare the focus and governance issues of public bicycle services in various media,in order to understand the public services and management issues involved in the use of public bicycle. Overall trends in the reporting volume show that public bicycle/bicycle sharing has become a hot topic,especially in mainland China. The mainland China is dominated by private investment,such as Mobike and OFO,while Taiwan region develops by the government represented by YouBike. In terms of its advantages,the mainland China attaches great importance to its convenience,and Taiwan cares about environmental protection or green travel. The bicycle management and maintenance problem is the biggest governance difficulty,and the development of management standards and policies is the most demanding improvement measures. This study attempts to provide operational strategies for public transport services in public services,and a scientific reference for public services in government governance and enhancing credibility.
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