With the further development of information and network technology revolution，mobile Internet，Internet of things，artificial intelligence technology promote interaction in real time，information digitization and deepen the degree of social networking. Based on the issue of the transformation and development of the contemporary Chinese society in the context of new media，Chinese Association for Public Opinion Research，Public Opinion Research institute of SJTU and New Media and Social editorial office hosted the sixth “New Media and Social Development” the graduate student academic forum in Shanghai Jiao Tong university on July 31，2017. Ph.D Candidates and Master degree candidates throughout the country joined a lively discussion on the topic of popular culture and consumer society，the theory and practice of new media，media operations and brand management and national image and strategic communications.