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社会资本存在于具体的人际关系中，是关系资本而非实体资本。Williams将社会资本分为线上/线下桥梁型社会资本和凝聚型社会资本。本研究基于上海10所高校1065位大学生的问卷调查数据，通过结构方程模型（SEM）的路径分析功能，考察了大学生社交媒体使用对其线上/线下桥梁型社会资本和凝聚型社会资本的影响机制以及这些社会资本之间是如何相互影响和转换的。研究发现：①社交媒体使用可以直接促进线上桥梁型和凝聚型社会资本的积累，但对线下桥梁型和凝聚型社会资本没有直接影响；②社交媒体使用可以通过线上桥梁型和凝聚型社会资本间接促进线下桥梁型和凝聚型社会资本的积累；③线上桥梁型和凝聚型社会资本会对线下桥梁型和凝聚型社会资本产生直接或间接的影响。
<<| 关键词： | 社交媒体桥梁型/凝聚型社会资本线上/线下 |
Social capital exists in the specific interpersonal relationship，which is relational capital rather than entity capital. Williams divided social capital into online/offline bridging social capital and bonding social capital. Using the Path analysis function of structural equation modeling and based on questionnaire survey of 1065 students in 10 Shanghai universities，this study investigated how social media use influences online/offline bridging and bonding social capital and how these social capitals affect each other. Results showed that，（1）social media use can directly promote the accumulation of online bridging and bonding social capital，but it has no direct impact on offline bridging and bonding social capital；（2）social media use can promote the accumulation of offline bridging and bonding social capital through online bridging and bonding social capital；（3）Online bridging and bonding social capital can affect offline bridging and bonding social capital directly or indirectly.
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