In the era of big data，WeChat not only greatly changed people’s production and living habits，but also affect the government’s decision-making process and governance model，which offers a variety of choices for citizens to participate in politics，and WeChat participation came into being. Based on the embedded governance theory，WeChat participation can “embedded” in local government governance，realizing the local government governance Innovation in the governance ecology of the micro-“sweeping” Society. Simultaneously，on account of WeChat participation “embedded” local government governance may encounter obstacles and challenges，we can establish and improve the relevant system and play a positive role of the Informal rules and related stakeholders to promote WeChat participation “embedded” local government governance to achieve effective operation and achieve a stable governance structure，and then shape the embedded governance of this benign path dependence.