In the mobile and intelligent new media era，a flood of worthless information is produced accompanied by the ultra-high speed production of information，and then promote the New Media Social Responsibility issues become increasingly prominent. Based on the index system of Mobile Media Social Responsibility，this article empirically investigate on WeChat official account of Hubei province，and then found the dilemma of mobile new media social responsibility mainly in four aspects：lack of continuity in “original” and “depth” of the information，lack of innovation in “user experience” and “interactive”，and so forth. On the basis of the practical problems from the investigation，we tries to find the way to break the dilemma，such as forging deep content quality of information，building a diverse interactive experience，etc.