日本零售企业作为首批进入中国市场的外资企业,在其母国的“外推”因素和中国市场的“吸引”因素的共同作用下,随着中国零售领域对外开放政策的变化而调整其在华经营策略。日本零售企业在华经营发展,尤其是在线上电商对线下实体零售造成巨大冲击的背景下,依然保持着强劲的扩张规模势头,不仅可以对中国零售企业应对电商冲击、消费升级等转型发展提供参考价值,而且可对以日本为首的外资零售企业在华扩张,甚至中国零售企业随“一带一路”倡议“走出去”提供经验借鉴。
<<Japanese Retail Enterprises,among the first foreign enterprises entering China,has kept adjusting its business strategy in China with Changes of China’s opening-up policy in retail business under the impact of the “pushing” force from Japan and “attracting” force from China’s market. The business of Japanese retail enterprises has maintained a steady growth even in the context of the growing impact of on-line sales on stores and other entity retail business,which serves as a reference for not only the transformation of Chinese retail enterprise in dealing with challenges from on-line sales and the upgrade of consumption,but also the future business strategy of Japanese retail enterprises in expanding investment in China and Chinese retail business investment in countries relating to the Belt and Road Initiatives(BRI)
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