受众问题始终是不同路径学者关注和争论的议题。受众研究分为三大传统,分别为结构性、行为性和社会文化性受众研究。在大数据和数据新闻愈发兴盛的背景下,学者探索新的媒介内容形式给受众带来的改变与影响。为了更好地了解目前国内数据新闻受众的行为和需求,本次研究还进行了问卷调查和深度访谈,通过定量和定性的研究方法,试图更多地展现当前数据新闻受众的状态。
<<The issue of audience has always been the subject of concern and controversy by scholars of different paths. Audience research is divided into three major traditions,namely structural,behavioral and socio-cultural audience research. In the context of the growing boom of big data and data journalism,scholars are exploring the implications of new forms of media content for audiences. In order to understand the current behavior and needs of domestic data news audiences,this study also conducted a questionnaire survey and in-depth interviews,through quantitative and qualitative research methods,attempting to show more about the status of current data news audiences.
<<Keywords: | ChinaData NewsAudience Research |