China's cultural and media industry maintained a steady growth in 2017.The film and television industry，the game industry and the Internet industry have entered the era of profiting from payment of every user rather than depending on payment from numerous additional users.The primary market and secondary market in the media industry are all in a downward tendency in 2017.According to our analysis，there will be three trends in 2018.The first one is media globalization and Chinese media company will go abroad to extend the market.The second one is that the profit model of media industry develops from advertisement touser payment.The third one is that channel sinks in media industry.In the future，the investment opportunity will emerge instrategic guideline：the 19^th National Congress of the Communist Party of China，“One Belt And One Road” policy and“Cultural Going Out” strategy.