Based on the historical data and related policies of consumer goods market in Fengxian District，we analyzed and judged the situation of consumer goods market in Fengxian from 2017 to 2018.We found several characteristics in social consumption as following.Firstly，the consumption structure of consumer goods has changed.Secondly，the residents have higher demand for consumption quality and consumption service，which develops toward the top grade and characteristic.Thirdly，the retail industry has grown steadily，and the sales model on the network platform has developed rapidly.Finally，although the per capita income level of the whole area increases gradually，the real estate loan has squeezed the consumption to some degree.So the residents are cautious about future consumption.