随着新媒体迅速渗透人们生活各个方面,健身运动成为网络社交的重要内容。“互联网+运动”成为新的生活方式,由此也衍生出新的商业模式。“互联网+运动”涉及“+互联网”“+社交”“+商业运营”等策略。“互联网+运动”对其他领域“互联网+”的启示在于:“互联网+”要便于人们接触和使用,成为人们手机社交的一部分;“互联网+”要与日常化手机应用结合起来;“互联网+”要实现线上和线下的活动打通;“互联网+”要设法营销并从中盈利。
<<When new media rapidly penetrate into every aspect of our lives,body-building becomes an important part of the internet social. “Internet+Exercise” has become a new life style,which derived new business models. “Internet+Exercise” is related to “Internet+”“+networking”“+business” and other tactics. “Internet+Exercise” gives inspiration to other “Internet+” models in other field. “Internet+” should be convenient for touch and use so that it can gradually become a part of mobile social. Also,“Internet+” should be integrated into daily mobile application. What’s more,“Internet+” should be the bridge of online and offline activities. Last but not least,“Internet+” should be tried to put into the market and make profit.
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