作为新兴网生内容的重要力量之一,网络剧不仅为受众带来了多元的观感体验和精神享受,更体现出了巨大的商业价值,目前网络剧行业正以惊人的速度生长,其未来的发展潜力十分巨大,因此如何把握其内在规律与发展走向成为全行业最关注的焦点。本文通过采访及整理两位网络剧领域专业人士,并整理其观点,从网络剧的发展现状、制作投入、内容创作、播出渠道、运营战略等多个层面进行了全方位的解读分析。
<<As one of the important emerging network contents,network drama not only brings diversified experience and spiritual enjoyment to the audience,but also shows great commercial value. Currently,the network drama industry is growing and booming at an alarming rate,and its future development potential is still huge. So how to grasp the inherent laws and development trend has become the focus of the entire industry. By interviewing the professionals in the field of network drama,The present situation of network drama,production input,content creation,broadcasting channel and operation strategy are analyzed in this paper.
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