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2016～2017年，网络综艺市场规模持续扩大、“爆款”频出，整体呈现出蓬勃发展的态势：从数量上看，达到125档；从播放量看，10亿次成为头部内容的进入门槛；从类型上看，网络综艺细分更加明显。在内容发展方面，网络综艺的节目主题与节目创意都有所突破，呈现出节目系列化、体验互动化、内容社群化与主创平衡化的创作趋势；在产业发展方面，网络综艺正在重构付费逻辑，向构建多元产品体系、扩宽网络综艺价值链方向发展。伴随着网络综艺市场化进程的进一步推进，网络综艺的监管力度日渐加大，如何平衡网络综艺的市场价值和文化价值是网络综艺进一步发展的关键问题。
<<From 2016 to 2017，the market size of film variety market continued to expand. The network variety showed a booming trend. In terms of quantity，the number of network variety reached 125 and 1 billion VV became the access threshold of top contents. From the content type point of view，the network variety market segmentation was more obvious. In terms of content development，the theme and program ideas of network variety had all made breakthroughs，presenting the creative trends of serialization，experiencing interaction，content community and balancing in program producers. As to industrial development，network variety was being reconstructed by paid logic，and moved to multi-product system and expanding value chain. With the further promotion of network variety market，the supervision of network variety art has been strengthened. How to balance the market value and cultural value of network variety art is the key issue for the further development of network variety art.
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