本文以山东县域电商发展综合调查(SDEGS2016)为依托,广泛调查山东17个地市电商从业者,分析县域电子商务发展与农村居民创业的关系。通过实地调研、访谈和问卷,提炼出研究观点,并运用调研所获得数据,结合CHIP2013数据,对接阿里研究院研发的a-EDI电子商务发展指数,进行实证检验。结果发现:①创业者就业身份不同,受电商发展的影响不同;②县域网商的发展对自营劳动者身份的创业起促进作用,对雇主身份的创业起抑制作用;③县域网购的发展对自营劳动者身份的创业起抑制作用,对雇主身份的创业起促进作用;④县域电商发展对创业的影响视创业者就业身份而定。上述结果在多次回归中表现稳健。
<<Based on the SDEGS 2016,the paper investigates the relationship between the development of county e-commerce and the entrepreneurship of rural residents.Through on-the-spot investigation,interview and questionnaire,we refine research ideas.By using survey data collected,CHIP2013 data and a-EDI e-commerce development index collected by Ali research institute,empirical tests are conducted.The results show that the employment status of entrepreneurs is different,the influence of e-commerce development is different.The development of the county web merchants has been a development of the self-employment of the self-employed workers,and it has been a suppression of the employment of the employer;The development of the county's online shopping experience has been a suppression of the self-employment of a self-employed worker,and it has helped to start a business as a employer;The impact of e-commerce development on entrepreneurship depends on the employment status of entrepreneurs.The above results have been steady in multiple regression analysis.
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