Hubei Drum，a folk art of talking and singing in Wuhan，Xiaogan，Huanggang and so on，is facing a serious crisis，which is “the loss of communication”of lots of young audience.In the interactive media environment，Hubei Drum has displayed some new characteristics，whose creative texts keep up with the times and even some breakthroughs tend to be made in the aspect of industrialization.Because of the great differences between the spread of interactive media and that of traditional theatres，great changes have appeared in the audience and writers of Hubei Drum.In order to achieve better development of Hubei Drum，we specially put forward some suggestions such as expanding publicity channels through new media，promoting the innovation and development of Hubei Drum，implanting film and TV shows，setting online training bases and interactive courses，enhancing the file sorting of traditional works and so on.