四川省旅游产业发展的总体趋势是机遇与挑战并存,“旅游+”功能日新月异,旅游产业转型升级,旅游扶贫更是雪中送炭,尤其是2017年在四川举办的各大旅游盛会,巩固和促进了四川省旅游产业的发展。受2017年九寨沟地震的影响,四川旅游在2017年乃至之后一到两年,都会面临巨大的挑战。本报告就文献及统计数据,对四川省2016年及2017年上半年的旅游发展状况和2017年影响旅游业的重要因素进行了分析,认为2018年四川省旅游产业投资会继续加大、旅游新业态不断涌现、旅游资源整合将会加快,加上旅游扶贫的推动作用,旅游业总体发展仍然向好。
<<Looking through the general tendency of tourism development in Sichuan Province,there are challenges and opportunities on the way of tourism development. Functions of “tourism+” change with each passing day,and tourism is transforming and upgrading. Meanwhile,poverty alleviation through tourism provides timely help,especially the tourism festivals held in 2017 in Sichuan. All the above will consolidate and promote tourism development of Sichuan. At the same time,affected by the earthquake in Jiuzhaigou on 8th Aug,2017,tourism in Sichuan will face greater challenges in 2017 even in the next one to two years. This paper analyzes tourism development situation in 2016 and the first half year of 2017,as well as the key factors which influence the tourism in 2017 deeply. Based on the analysis,this paper states that Sichuan tourism investment will increase continuously,and new tourism formats are going to appear. Meanwhile,this paper considers that the integration of tourism resources will accelerate,so will poverty alleviation through tourism. In short,Sichuan tourism in 2018 will still present a good tendency. On this basis,this paper puts forward corresponding countermeasures and advice.
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