Based on the practical activities of “Mass Culture Exhibition Season” held by mass art center in Shiyan City，this paper analyzes the demonstration produced by the effective match of people-benefit cultural project and mass cultural demands.Based on the summary and refinement of the results of the exhibition season，this paper summarizes five bright spots：scientific organization and planning，rich program content，high participation，tour form，and community counselor system.This practical experience can be used as a generalization case，which is of great significance to further improve the performance of public cultural service in Shiyan City.