In recent years，a group of nationwide reading “Scholarly” brands with certain influence gradually formed，and mass participation is also gradually increasing.How to give full play the advantages of public libraries and form nationwidereading brands with distinctive characteristics，as well as do brand marketing effectively，continue to be explored and improved in practice.Under the new situation，the marketing of public library brand is of great significance for the improvement of library core competitiveness and the enhancement of the library image.In recent years，Hubei Provincial Library has been committed to service innovation，construction innovation，management innovation，and takes the responsibility ofbuilding “civilized Hubei”，creates the “Yangtze River Forum”，“Yangtze River Reading Festival” and other activities brands which achieved satisfactory results and may provided the following experience for the public library brand marketing：emphasis on the maintenance of public relations，the integrated use of marketing strategies，and government support.