In the context of a series of recent policies promote the development of cultural industries，this paper analyzes the existing conflicts in the implementation of policies，research and development management and incentive mechanism between public-welfare museums and cultural industries development.Combining with the work experience of Shandong provincial museum in the cultural and creative industries in recent years，this paper tries to extend the concept of “museum cultural and creative products” and studies how to develop the museum cultural and creative industries by innovating public service，so as to promote the museum to change the service function，so that the cultural relics of the museums may really “Live up” and the museum culture could benefit more people.