Juvenile social activities held in local museums is an important means to promote the connection between regional culture and educational activities.Taking the social education activities of Ezhou City Museum as an example，this paper attempts to analyse the present situation of social education activities in Ezhou City Museum，and points out that there are many existing problems，such as the lack of excavation resources of social education activities，the lack of propaganda personnel role transition，lack of propaganda，lack of strength in brand culture building.Accordingly，this paper puts forward optimization recommendations：the use of personalized marketing，the development of youth brand culture，development and growth of young volunteers，etc.