Museum as a “nonprofit” organization does not reject business activities.Proper operating not only makes no harm to the museum's nature of public welfare，but also helpful to its sustainable development.Museums constantly promoting socialization in history，as a bridge that colleting museum and public，cultural and creative products facilitate the socialization of the museum，and served as a standard for evaluating museums in new period.The running of creative products is also an inner part of museum working，as it better achieve the museum functions.What's more，the exploration and practice of the world famous museums provide us a lot of valuable experience，and relevant industry can offer us an inspiration.Contemporary museums are supposed to hold an open attitude toward the changing society，developing more abundant cultural and creative product，back-feeding museum welfare with certain commercial operation，and finally step on to a new stage of developing.