With the continuous emergence of “Chinese classics craze”，“National museum craze”，“the Forbidden City craze”，“Han-style craze” and “Intangible cultural heritage craze”，the demand for cultural and creative products keep increasing，and rich form，diversified contend，and higher quality are also demanded.It has become a new historical mission to develop cultural and creative products，live up public cultural venues，and meet people's growing spiritual，material and cultural demands.Relying on the unique local historical and cultural resources，Chongqing cultural relics institutions actively explore the cultural and creative product development and have made a solid step.Taking Chongqing cultural and creative product development as an example，this paper conducted a status quo analysis，and found some problems，thereby putting forward several proposals for the cultural and creative product development from the social benefits，funds，team，policy support，mass needs，market rules and other aspects.