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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    互联网知识付费产品发展现状及前瞻

    摘要

    由于信息爆炸引起的“知识焦虑”,互联网用户的知识消费需求逐渐增大,加之在线便捷支付的普及,付费习惯的养成等,知识付费发展为互联网产业的新风口。经过一年多爆炸式的增长,知识付费已形成付费问答、付费专栏、付费社群、付费打赏和付费课程等多种类别,覆盖群体范围越来越广。本文基于对知识付费产业发展现状的梳理,进一步探索知识付费发展的趋势及其对出版、教育、电商等多个行业的影响。

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    Abstract

    Nowadays,paying for knowledge has become a new trend of the internet industry.Its rapid development mainly results from the internet users' increasing demand caused by their knowledge anxiety in information explosion age;the popularization of online payment and users' adaptive behavior of paying for content also contributes to it.With more than one year explosive growth,pay-for-knowledge industry has covered more and more users and formed several fixed types including Paid Answer,Paid Column,Paid Community,Paid Course and Contribution.Based on analysis of the present condition,this paper will further explore pay-for-knowledge trend and its influence on other fields like publication,education and E-commerce.

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    作者简介
    侯东:侯东,科技专栏作者,主要研究方向为互联网与新媒体
    王祎婷:王祎婷,科技专栏作者。
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