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本报告主要介绍了比亚迪汽车的品牌背景、成长过程及其在汽车市场独树一帜的风格。以新能源汽车为主线，用大量的数据展示了比亚迪在新能源汽车领域的地位，不仅在国内市场，在国际市场上，比亚迪也有相当高的地位。通过与传统汽车的对比，进一步突出了比亚迪是一家专注新能源的车企。通过新能源汽车发展、汽车核心技术掌握、品牌活动、与奔驰在高端电动车上的合作等多方面阐述了比亚迪汽车在品牌建设方面的作为。
<<This report mainly introduces the background of BYD auto brand growth process，and its unique style in the car market New energy vehicles as the main line，with a large amount of data and graph shows the BYD position in the field of new energy vehicles，not only in the domestic market，in the international market，BYD has considerable status Compared with conventional cars，further highlight the BYD is a focus of new energy car companies Through the new energy automotive development core technology to master brand activities The cooperation with mercedes-benz in high-end electric vehicle in brand construction aspects elaborated the BYD auto's work
<<| Keywords： | New EnergyCore TechnologyBYD |
