This report by big data monitoring in the history of Chinese passenger car brand in the international public opinion direction，including overseas mainstream media，social media on its brand awareness，brand reputation overseas，overseas brand image shaping，etc.，analysis on the international public opinion field，China's passenger car brand image and awareness，through combing the Chinese passenger car brand abroad，website brand communication channel of the construction of the achievement and shortage，to explore its brand construction problems on the international public opinion field.