The general report introduces four YueGong 2017 ministry released the auto industry development of long-term planning for the development of Chinese automobile brand planning and goal，this is the agenda of the development of Chinese automobile brand outlined the definition of Chinese passenger car brand development and brand the necessity of cultivating brand construction，key passenger car product for the node for the readers to clarify the China passenger car brand development context，expounds the developing trend of the international automobile under the formation and development of China's brand passenger car market，on the basis of product，the Chinese passenger car brand from scratch，from weak brand competitiveness to build climate development and for the future China passenger car brand overall upward breakthrough point of the future.