From2016 to 2017，innovative breakthroughs of media convergence in Guangdong are in the spotlight. It established the nation's first financial media group，set up three billion-dollar investment funds in succession and signed 50 billion yuan credit line investment and financing agreement. And a batch of new media products and bench-marking projects came into being. Driven by policies and markets，the convergent media matrix of Guangdong has begun to take shape and has gradually expanded from news coverage to information products and from the transformation of self-reformation of media to exploration of the integration and development of cross-sectoral industries. In addition，the advantages of traditional media have shifted to online platforms Influence，but there are still bottlenecks in the profit model. Overall，among the national media convergence development，Guangdong media has gradually realized“overtaking”through the breakthrough strategy of transformation and development. It is becoming a fresh activists that leads the development of media convergence.