2016~2017年,四川省在中央的号召下,积极推进媒体融合发展,不断探索融合发展路径。四川各级新闻单位优化媒体融合的顶层设计与战略布局,在实践中取得了良好的融合成效。本文分别对报刊、广播电视、互联网三个行业的融合实践进行了梳理,重点介绍了封面新闻、红星新闻、智能选稿系统等在媒体融合发展中的创新表现,并从内容生产、平台渠道、体制机制等方面分析了当前存在的问题、提出了相应的建议。
<<Sichuan Province,with the call of the Central Government,promoted media convergence actively and explored ways of integrating development continuously between 2016 and 2017. The news agencies at all levels in Sichuan optimized the top-level design and strategic layout of media convergence and achieved good results in practice. This paper reviews the integrated practice of newspapers,radio,television and internet respectively,and mainly introduces the innovative performance in the media convergence,such as the Cover news,the Red Star news and the intelligent manuscript selection system. What's more,it analyses the current problems from the aspects of content production,platform channels,institutional mechanisms and other aspects and then puts forward the corresponding suggestions.
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