2016~2017年,互联网正在加速重构媒体格局,移动终端成为大众获取信息的主要来源,互联网成为把握舆论主导权的重要工具。在这一背景下,河南省报刊业与广播电视业顺应媒体深度融合的趋势,在传播的渠道、内容生产、体制机制方面进行创新与融合,为实现“融为一体,合而为一”的媒体融合要求做出了积极改变。本文也针对其目前在传播体系、经营体系、人才队伍建设方面出现的问题提出了相应的建议。
<<From 2016 to 2017,the Internet is accelerating the reconstruction of the media landscape. Mobile terminals have become the main source for public access to information and the Internet has become an important tool for grasping the dominance of public opinion. In this context,Henan newspaper industry and radio and television industry conform to the trend of in-depth convergence of media and innovate and integrate in the dissemination of channels,content production and institutional mechanisms. In order to achieving requirements of media convergence,that is “incorporate into one and stay as one”,they have made a positive change. This article also puts forward corresponding suggestions for the problems that appear in the communication system,management system and talent team construction at present.
<<Keywords: | “Elephant Convergent Media”Central Kitchen of Henan PressMobile Media MatrixNews IslandDahe Client |