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    内蒙古自治区媒体行业的矩阵建设与精准融合

    摘要

    内蒙古自治区作为少数民族自治地区媒体融合起步较早的省份,自2016年以来在媒体融合方面呈现全区全面推进的良好势态,对少数民族地区媒体融合发展转型具有借鉴意义,但区内各地媒体融合发展不够均衡也是不争的事实。其中,以内蒙古日报社为代表的新型媒体集团已进入全媒体时代,初步形成媒体融合发展体系,“中央厨房”和融媒体中心投入使用,建立多元、立体、丰富的融媒体矩阵。内蒙古广播电视台也在媒体融合的道路上不断拓展,发挥自身本土优势,借助技术创新,不断调整发展理念,在全媒体的转型升级过程中提升主流内容的创新力和传播力。目前,以内蒙古日报社为代表的媒体融合第一梯队正稳步推进终端渠道的精准化分众建设,以期实现技术、内容、平台、经营、管理的深度融合。

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    Abstract

    Since 2016,Inner Mongolia Autonomous Region as a forerunner of the media convergence among the minority ethnic autonomous areas,the convergence of the media in the region showed a good momentum of comprehensive promotion in the whole area and provided some references of the media convergence development and transformation for the ethnic minority areas. But the development of convergence in the region is not enough balance is an indisputable fact. Among them,the new media group represented by Inner Mongolia Daily Press has entered the all-media era and initially formed a system of media convergence and development. The “central kitchen” and integrated media center have been put into use to establish a multiple,dimensional,lavish convergent media matrix. Inner Mongolia radio and television stations are also constantly expanding on the road of media convergence,exerting their own local advantages,using technological innovation and constantly adjusting their development concept to enhance the innovation and communication power of mainstream content in the process of transformation and upgrading of all media. At present,the first tier of media convergence represented by the Inner Mongolia Daily is steadily pushing forward the building of an accurate and differentiated terminal channel,with a view to achieving a deep integration of technology,content,platform,operation and management.

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    作者简介
    苏也菲:苏也菲,内蒙古师范大学新闻传播学院教师。
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