2016~2017年,辽宁省积极响应中央号召,聚力媒体融合,推进深度整合,在宏观、中观和微观层面全面发力,最终取得了非常显著的成效。本文通过对辽宁广播电视台、辽宁报业传媒集团、辽宁出版集团、北方广电网络公司等地方知名传媒机构媒体融合情况的调研,重点阐述了辽宁省媒体融合发展的整体情况,并从人才、体制、资金、管理等方面分析了当前辽宁省媒体融合存在的问题,最后结合实际从体制机制、内容生产、运营管理、平台架构四大维度入手,针对性地提出了辽宁省媒体融合未来发展的建议对策。
<<From 2016 to 2017,Liaoning Province responded positively to the appeal of the Central Government and eventually achieved remarkable results by converging the media,promoting deep integration,and making all-sided efforts at the macro,meso and micro levels. This paper focuses on illustrating the overall situation of media convergence in Liaoning Province through the research of Liaoning Broadcasting Station,Liaoning Press Media Group,Liaoning Publishing Group,Northern Broadcasting Network Company and other local well-known media agencies. And it analyses the current problems of media convergence in Liaoning Proxince from the talent,system,capital,management and other aspects. Finally,according to the four dimensions of system mechanism,content production,operation management and platform architecture,the paper puts forward some countermeasures for the future development of media convergence in Liaoning Province.
<<Keywords: | Institutional InnovationThe Top DesignReengineering the GatheringEditing and Distribution ProcessLiaoning Daily New Media GroupInternet Data Center |