This study focused on the Wechat official account “Guangdong Release”. Through analyzing the increase of subscribers and the 3117 articles published in the platform，this study attempted to describe the development trajectory and communication effect of the account. It is suggested that，as a public platform that releases information related to government affairs，the government’s official Wechat account could consider developing a functional structure that involves three components，namely，Authoritative information release，Convenient service and Interaction.