The impact of the internet on government governance is increasing dramatically. The contradiction between emerging Internet-based services and traditional administrative regulations and the game between the Stakeholders have also become one of the manifestations of the Internet’s challenges to the government. The innovation brought by the Internet often leads to the complex forms of governance. It is difficult to reveal the essence of these emerging services internet-based from the research perspective of “Internet Governance”. Based on the logic of “government governance” and “social governance”，this paper takes the regulation of the App-based Ride-hailing Vehicle（ARV）in the Mobile-Travel industry as an example，analyzes the development history，main problems and market response. It analyzes the strategies of the government to deal with the ARV problem from the three levels，such as ininternational，national and local，and puts forward the regulatory path from technological innovation，service innovation and organizational innovation，as the reference to similar problems in the near future.