Throughout analyzing Internet regulation speech of general secretary Xi Jinping，we find that on internal occasion，wordings such as “regulation”“control” are used more often；On the external occasion，“governance” is used more often. From the two aspects of Internet content and Internet security，we analyze the differences between the words used on internal and external situations. On the Internet content level，our country adopts the administrative one-way regulation paradigm；On the Internet security level，our country adopts the paradigm of “regulation” and “governance”. In the end，the author makes a brief comment on two paradigms of Internet control，namely “regulation” and “governance”.