With the development of society，Chinese funeral culture gradually concentrates people's thoughts on the origin of human beings，namely，understanding of death，value of existence，humanity and kinship.Food，clothing，shelter，transportation，birth，old age，illness and death are the eight people's livelihood industries.Today，with the Internet widely used，when it comes to the first seven industries，it is relatively easy for us to list some renowned O2O platforms，but not the last one.This paper aims to clarify a new funeral industry structure brought by Internet through analyzing the incentives of its development，present of innovative thinking and subversive dissemination，integration of its industrial chain，its big data and the study of its development.