Printing Equipment Industry （PEI） plays an important role in manufacturing industry. PEI is the fundamental of Printing Industry. In this chapter，first，we introduced the newest industry equipment. Secondly，by going through the data between 2015 and 2016，we analysis the situation and development trend of domestic and international market. We figured out that after 2016，PEI have been declined significantly and has a lot of pressure on its improvement. As a result，this chapter mainly analysis the most challenging problems of technology and marketing. For instance，the shortage of creativity，the weakness of industries foundation，the over predicting of low-level equipment，the dependence on import high-level equipment，etc. In the future，our country should consist on making innovation of equipment，improving the foundation and equipment integration，building the intelligence manufacturing innovation platform and setting up integration mechanism. Through those method，PEI could develop forward a digital，intelligential and environment protectoral way，get connected with international level and improve the overall competitive ability of the whole industry.