第5届上海国际芭蕾舞比赛于2015年12月3日启动,2016年8月3~11日正式举行。本报告对在此期间国内外传统媒体及自媒体上的第5届上海国际芭蕾舞比赛的相关呈现进行了分析,同时对观看比赛的现场观众随机发放问卷,并进行抽样访谈,以综合评估本次赛事的国际影响力。主要发现如下:第一,第5届上海国际芭蕾舞比赛获得媒体和观众的积极评价,被认为有利于提升上海国际城市形象;第二,国内媒体对本次赛事的报道量不小,但内容重复性大;第三,自媒体平台上的报道形式多样、内容丰富,且互动性强,因此传播效果较为显著;第四,外媒报道不多,赛事海外影响力有限;第五,赛事的海外影响力主要来自赛事官方自媒体账号以及国内媒体的海外账号。
<<The fifth Shanghai International Ballet Competition is from 3 to 11August in 2016.This report assesses the international influences of the competition,by analyzing media coverage by both Chinese and foreign media,online and offline,and by social media accounts.It also conducts a questionnaire survey and in-depth interviews with contestants,audience,and media professionals on the scene.The main findings are:(1)The competition get high satisfaction from both the media and the audience,and was considered useful in lifting the international image of Shanghai;(2)the competition was widely covered by the traditional Chinese media,but the actual reporting was often repetitive,and therefore with limited impact;(3)the coverage of the competition on the internet was much more original and interactive,which acted as an important force in spreading the influence of the competition;(4)the competition failed to gain much attention from the foreign media,and therefore had little international impact;(5)the international influence of the competition mainly depended on the official accounts of the competition itself,and of some mainstream Chinese media on the international social networks.
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