首届上海艾萨克·斯特恩国际小提琴比赛于2016年8月16日至9月2日在上海交响乐团举办,引起国内外媒体广泛关注。本报告通过对参赛选手、现场媒体以及现场观众的深度访谈和问卷调查,对国际、国内传统主流媒体和社交媒体平台上相关报道的分析,对首届上海艾萨克·斯特恩国际小提琴比赛的国际影响力进行评估。主要发现如下:第一,首届上海艾萨克·斯特恩国际小提琴比赛受到国内外主流媒体以及自媒体平台关注,在国际上,特别是专业圈内,具有一定的影响力;第二,国内传统主流媒体和社交媒体深度聚焦本次赛事,进行了多角度全方位的报道;第三,以《纽约时报》为首的境外媒体更关注参赛选手;第四,新媒体平台上的信息互动有待加强;第五,本次小提琴比赛观众的整体满意度较高,但同时也对比赛的定位等细节提出建议。
<<The first Shanghai Isaac Stern International Violin Competition is from 16 August to 2 September 2016 in Shanghai Symphony Orchestra,Which has gained much media attention internationally.This report assesses the international influences of the competition by analyzing media coverage by both Chinese and foreign media,online and offline,and by social media accounts.It also conducts a questionnaire survey and in-depth interviews with the contestants,audience,and media professionals on the scene.The main findings are:(1)The competition has gained much attention from international media and social media accounts.It managed to influence,especially within the professional circle,(2)mainstream media,both online and offline,covered the competition with much depth from various angles;(3)led by New York Times,foreign media focuses more on the participants;(4)interactivity could have been better on social media platform;(5)overall,the audience were satisfied with the competition,though some suggestions are made about the targeting and management.
<<Keywords: | Cultural CommunicationInternational InfluencesShanghai Isaac Stern International Violin Competition |