作为中国乃至全球电影界的盛事,第19届上海国际电影节吸引了全球媒体的高度关注。报告数据包括两部分:一是解读国内外主流媒体新闻1180条,同时分析了微博、微信、推特和脸书等社交媒体信息;二是展开社会调查,通过网络回收中英文问卷7731份,并对中外记者、导演、演员、创投人士和公众进行访谈。研究发现,全球有8个语种15个国家的媒体进行了报道,上海国际电影节作为中国唯一一个A类国际电影节的地位获得彰显。国内外舆论对其丰富多彩的活动、主办方完善的组织与管理及其推动中国和世界电影产业的发展进行高度评价;同时也对其商业氛围较浓、艺术气息欠缺等管理问题进行了反馈。上海这座全球城市被置于聚光灯下,东方明珠、人民公园、外滩等地标与上海国际电影节一起,通过国内外媒体的传播提升了国际影响力。
<<As a major event throughout China and the world,the 19th Shanghai International Film Festival(SIFF)has attracted worldwide media attention.The report data for this report is collected in the following ways:(1)More than 1000 mainstream media news stories at home and abroad are analyzed.Social media such as Microblog,We Chat,Twitter and Facebook;(2)Both Chinese and English surveys have been conducted through the internet and we have got 7731 questionnaires.Meanwhile,we have interviewed journalists,directors,actors and investors and the participants.The study found that 15 countries covered this event with 8 languages.The status of SIFF as China's only A-class international film festival was manifested.Media coverage and views at home and abroad have shown consensus on its colorful activities,good organization and management of the sponsor,and efforts in promoting the development of film industry for China and the world.Participants criticized the management problems such as being too commercial and its lack of enough artistic atmospheres.Shanghai,the global city,was under the spotlight.Shanghai landmarks such as the Oriental Pearl TV Tower,the People's Park and the Bund together with SIFF have enhanced their international influences through reports of media both at home and abroad.
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