本报告通过分析国内外媒体、自媒体的报道情况,同时运用受众调查以及深度访谈的方法,对2016年第22届上海电视节的国际传播影响力进行了评估。报告发现,随着中国经济的快速发展,中国的电视市场也吸引了世界的目光。第22届上海电视节已经成为国内业内人士眼中最有影响力的国内电视节,同时具有一定的国际影响力,但与其他国际电影节相比,国际影响力还有待提高。
<<This report analyzes the international influences of 2016 Shanghai TV Festival by a content analysis of the media coverage,a survey of the participants and in-depth interviews.The findings are as follows:Shanghai TV Festival has already been recognized as the most influential TV festival in China in the eyes of Chinese professionals.Chinese TV market has attracted much attention from the world,and Shanghai TV Festival does have some international influences,but it still could not compete with the top TV festivals in the world.
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