本文采用986份农业生产者调查数据,考察了市场收益、外部压力、不同种类信息、不同信息获取水平对农业生产者施药行为的影响,尤其是检验了不同种类信息、不同信息获取水平在市场收益、外部压力作用于农药施用行为过程中的调节作用。层次回归分析结果表明:①市场收益与施药行为显著正相关,外部压力对施药行为的影响并不显著;②对农药施用信息、政策信息、市场信息的获取水平在不同程度上影响农药施用行为;③政策信息对市场收益与施药行为之间的正向关系具有显著的增强效应。本文研究表明农业生产者更多的是被未来的预期回报“拉”着走,而不是被稳定的社会力量“推”着走。农药施用行为受到信息因素的制约,造成农业生产者非主观犯错。作为农作物生产经营主体,农业生产者主观上追求经济行为的完全理性,但由于生产的分散性和信息传递的滞后性以及自身能力的限制,农业生产者的决策具有“有限理性”的特征。因此,从信息对称的视角出发,政府应该为农业生产者提供信息补贴,降低信息获取成本,充分发挥信息的作用。
<<Based on survey data of 986 agricultural producers,the effects of market returns,external pressure,different kinds of information and different information acquisition levels on agricultural producers application behavior were explored,especially adjustment effect of different types of information and different information acquisition level on pesticide application behavior.Hierarchical regression analysis results showed that:①market returns is positively related to standardized pesticide application behavior,and external pressure has no significant effect on the standardized pesticide application behavior;②acquisition levels of pesticide application information,policy information and market information has a significant impact on pesticide application behavior in varying degrees;③policy information significantly strengthens the positive relationship between market revenue and standardized pesticide application behavior;④pesticide application information and policy information significantly weaken the negative effect of external pressure and standardized pesticide application behavior.This study shows that agricultural producers are more likely to be pulled by future expected returns rather than stable social forces.The decision-making of pesticide application behavior is restricted by information factors,which leads to non-subjective errors of agricultural producers.As main body of crop production and management,agricultural producers subjectively pursuit fully rational of economic behavior,due to the production of dispersion and the information transmission delay and their own capacity constraints,the decision-making of agricultural producers is“limited rationality”.Therefore,from the perspective of information symmetry,the government should provide information subsidies to agricultural producers,reduce the cost of information acquisition,and make full use of information.
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