本章以五棵松体育场馆群为案例,对其建设背景、发展历程、管理理念、开发方式、运营效益和盈利模式进行了全面的介绍和分析,总结五棵松体育场馆群独特且有效的运营管理经验,包括优质的服务理念、精彩的活动内容、独特的营销方式、高效的人才培养和与时俱进的场馆设施,旨在为其他大型体育场馆的运营管理提供一定的经验借鉴。
<<By taking Wukesong sport venues as a case,this chapter aims to summarize the successful operation and management experiences of Wukesong sport venues through introducing of the construction background and the history of Wukesong sport venues and analyzing its management ideas,marketing,efficiency and the profit mode comprehensively. The experiences are as follows:the high efficiency service philosophy,high quality of products,unique way of marketing,effective personnel training and the continuous venue facilities updating.
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