Beijing sports industry has been developing obviously very fast with the high speed，enlarging scale and stable inner structure in 2016. Competitive sports and performance，sports agencies，sports training and education，and related industries have been developed smoothly and sports goods sales are active with ice sports industry beginning to take its shapes，contributing to the increasing industry integration. However the economic benefit in sports event management is not so optimistic as expected and the sport fitness industry is challenging. In the end the paper puts forwards it works strengthening the policy innovation to support and encourage the market innovation in sport events management and promotion of the industry with guidance of the initiative managing models.