The propaganda films which is an important way to establish the good image and transmit soft power of universities can convey rich audio-visual and language content. By counting the data of 23 propaganda films in 12 universities in Nanjing，there is a practical condition of both content and communication. The investigation shows that there are some problems such as the similar contents of communication，the narrow channel of communication，the ambiguity of quality standard and the gap between “reality” and “ought to be”. So，it is urgent to improve the photographic details and the contents of the films，and try to expand the channels of communication，and optimize the process of communication. Moreover，we should also reflect on the significance，characteristics，evaluation and continuity of university propaganda films.