In the second half of twentieth century，with the marketization of education and globalization of intensifying competition，the United States of America had suffered a gradual economic decline. In order to adapt to changes in external conditions，University of Wisconsin-Madison as the representative of the American public research university，began to introduce strategic management. Based on the traditional social service and its nature and status，this university combined the reality of resource planning to coordinate the whole university through sharing the governance right and combining the external certification assessment and internal quality control. This has made a great significant development in social transition of Chinese public universities with limited resources.