我国经济型酒店业高速增长的时代即将结束,经济型酒店市场将进入发展的转折期。在高速增长阶段,企业成长遵循了工具逻辑而不是价值逻辑,这一增长思路造成了酒店品质降低、经济效益下降等一系列问题。要解决这些问题,经济型酒店企业应转变增长逻辑,从满足顾客核心需求出发,促进企业的质量驱动型增长。
<<The era of high speed growth of China’s economy hotel segment is coming to an end,and the economy hotel market will enter a transition period. During the period of high speed growth,the major companies in the industry have taken the key stakeholders as the tool of growth rather than the aim of the growth,which resulted in a series of problems such as worse service quality and unfavorable economic performance. In order to solve these problems,economy hotel companies should change the logic of growth,refocus on the core needs of customers and realize quality driven growth.
<<Keywords: | TourismEconomy HotelHotel Management |