随着“北京-张家口”成功申办2022年冬季奥运会,特别是习近平总书记提出“冰天雪地也是金山银山”、倡导“三亿人上冰雪”,中国冰雪旅游日益受到青睐,市场急剧升温。本报告对中国冰雪旅游产业的发展历程、发展现状、区域特征进行了分析,提出了衍生和延伸冰雪旅游产业,完善冰雪产业体系,强化大服务的建议,旨在探索冰雪旅游产业区域合作空间,从而推动我国冰雪旅游产业可持续发展,使我国冰雪旅游深度融入国际冰雪旅游的大循环之中。
<<Since the successful bid of 2022 Beijing-Zhangjiakou Winter Olympic Games,especially with GeneralSecretory Xi’s promotion of “Encourage 300 million people to take part in winter sports” and “Snow and ice could be gold and silver mine as well”,snow tourism is getting more and more popular in the whole country,and the market share has been soaring. Based on a brief review of the history and status of Chinese snow tourism and an analysis of the regional ice and snow tourism,thisarticle argues that the industry shall be evolved and expended so as to improve the system and service. The main purpose of the article is to explore the opportunities of regional cooperation of the industry and accelerate the sustainable development thus to integrate Chinese snow tourism into the larger world snow tourism cycle.
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